How can Medical Pharma Reps embrace Business Continuity Planning with Digital Field Engagement Solutions

COVID-19 pandemic has created an unprecedented lock-down of physical meetings with HCPs worldwide. The challenge of shifting all face-to-face communications for an industry like Life Sciences is complex, specifically when the challenge is around business continuity planning and customer engagement practices. Life Sciences companies who were prepared for a digital future quickly acclimatized and might come out stronger than ever in these times.

Some companies, however, were heavily dependent on traditional channels and are keenly waiting for the business to return to usual. In times like these, the number of accessible prescribers has reduced by a big margin and it might be tough for these numbers to climb up again.

Life Sciences Consulting Best Practices

E-detailing and virtual MSL solutions are the next big pieces for any medical representative and the immediate need to optimize digital engagement is what will be the winning piece of the cake. To execute this in an organized fashion, technology companies must understand the domain and its intricacies — the importance of identified personnel permissions. Three other important pieces to be considered in the digital field engagement practices are defined by — Change Management, Platforms and High Availability of these platforms.

Digital Field Engagement for Life Sciences: The SourceFuse Way

Learn more: SourceFuse Healthcare and Life Science Cloud Services

SourceFuse enables enterprises through innovate #cloud solutions, application modernization and Windows migration services of legacy workloads.