How can Medical Pharma Reps embrace Business Continuity Planning with Digital Field Engagement Solutions

Life Sciences Consulting Best Practices

Most companies and their medical sales representatives are relying on digital channels for their customer engagement. While some of these channels are only a temporary fix, the others are claimed to be not fully secured. For any Life Sciences company, security and compliance are of prime importance and while digital field engagement is the need of the hour for business continuity planning, it cannot be at the cost of poor security and compliance practices. As the famous Jim Collins once wrote: “ When used right, technology becomes an accelerator of momentum, not a creator of it”.

Digital Field Engagement for Life Sciences: The SourceFuse Way

The shift to digital field engagement platforms is an easy solution but it also needs to be accustomed to the change management processes and enablement programs where the direct impact and output need to be measured in a much different manner than the earlier traditional face-to-face meetings.



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